A valuation ratio that compares a company's share price to its earnings per share — a measure of how much investors are willing to pay per dollar of earnings.
Portfolio
A collection of various investments (stocks, bonds, ETFs, etc.) held by an individual or institution.
Portfolio Management
The strategic process of building and maintaining a balanced investment portfolio to meet financial goals.
Preferred Stock
A type of stock that typically pays fixed dividends and has priority over common stock in the event of a company’s liquidation, but usually lacks voting rights.
Price-to-Earnings Ratio (P/E)
(See P/E above)
Prime Rate
The interest rate banks charge their most creditworthy customers — often used as a benchmark for other loans.
Financial instruments that hold monetary value, such as stocks, bonds, ETFs, or mutual funds.
Sell
The action of exchanging an asset for cash, typically to realize a profit or cut losses.
Short Selling
A strategy where an investor borrows shares, sells them at the current price, and aims to buy them back later at a lower price — profiting from the decline.
Standard & Poor’s 500 (S&P 500)
An index of 500 leading publicly traded companies in the U.S., widely regarded as a benchmark for the overall stock market’s performance.
Stock Exchange
A marketplace where stocks and other securities are bought and sold — examples include the New York Stock Exchange (NYSE) and the Toronto Stock Exchange (TSX).
Stocks
Shares representing partial ownership in a company. Also known as equities.
A method of evaluating securities by analyzing statistical trends from trading activity — like price movements and volume — to predict future price behavior.
Term Deposits
A savings product (like a GIC) where you deposit money for a fixed period and earn interest, typically with little risk.
TFSA (Tax-Free Savings Account)
A Canadian investment account where you can grow your money tax-free and withdraw it anytime without penalties.
Ticker Symbol
A unique combination of letters representing a publicly traded company’s stock on an exchange — e.g., AAPL for Apple.
Time Horizon
The length of time an investor plans to hold an investment before needing the funds — a crucial factor in determining risk tolerance and strategy.
Toronto Stock Exchange Composite (TSX)
The benchmark stock index of the Toronto Stock Exchange, tracking the performance of large companies listed in Canada.